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Always on: your consent choice and cookieless performance measurement.
Google Analytics 4: which pages are visited and how visitors arrive.
Google Ads: tells Google when an ad click led to a contact. No retargeting.
The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.